Showing posts with label teaser trailer research. Show all posts
Showing posts with label teaser trailer research. Show all posts

Friday, 17 December 2010

Matthews personal challenge.

OK, so apparently teaser trailers, should only include very limited amount of footage and be 30 seconds-a minute(ish)  as we have already established. However it seems even the big production companies, seem to be changing the face of teasers or just labeling trailers wrong.. Universal pictures for one, ran a  advertising campaign on YouTube to advertise their latest film 'Fast Five' Now it clearly in the advert said TEASER TRAILER (I should of got a print screen, it was on the main banner on the youtube homepage, as well as on some independent video pages and searches, so ya know must of put a fair amount of money into it), as such does it on the video title! So I'm  like oh another teaser trailer for me to look into and research, but NOOO its full of footage, over 2 mins in length!- I have been taught that defines a TRAILER, not a teaser!

So yes this has led me, to try and keep the traditional meaning of a teaser trailer alive. So I've had an idea of creating an after effects masterpiece, where very little if any footage will actually be used. The idea I have at the moment, is focusing on the idea of the bomb, so like the teaser follows the parts of the bomb and like along each bit of the bomb is like something to do with the film..

E.g. Along the red wire could have a chase sequence, which runs into the next part of the bomb e,g. the clock.

So yes thats what I've been thinking, I hope it isn't just my brain being like, ohh lets come up with an idea to avoid revision!.. Hopefully that will still be done!

disgruntled customer MS

Monday, 29 November 2010

Group Homework

Ok some Matty has asked us all to Find clips of scenes from the storyboard so that we can see how it will all play out. I was asked to find videos of; A bomb being made, A guy kicking down a door and 2 shots of someone on a phone. And here they are.

Making of a bomb:



Guy kicking down a door:
One thing I did find is that it is incredibly difficult to kick a door down in a way which looks good rather than practically and the only video I could really find was this one of a guy kicking backwards.



Person on phone 1: (0:13)



Person on Phone 2: (0:25)



It is actually surprisingly difficult to find videos of things which look and sound simple and here is the best i could find and i hope it is sufficient

Video Guru, CW

Monday, 15 November 2010

Unstoppable Trailer..



Yes this is a trailer, not a teaser, But I just saw it on TV. So have chosen it for its similarities to the ideas we have for our own.

It is an example of an action (crime) film. With authorities racing against time to stop an event happening. The idea of our film the authorities trying to stop the bomb going off and in this one trying to stop an unmanned train from causing devestation.

Though being a teaser we can get a good idea of what shots to include and shot duration. I also have noticed that some of the shots had a green tint, especially on the protagonists, which could show masculinity and heroism..Having a green tint also draws more attention to the characters face, rather than what else in shot.

In conclusion we can use aspects of this trailer into our own, especially the use of tinting. Even though it is a trailer, it does seem to show too much of the film, giving away too much, of what will happen, so should try and avoid such scenes in our own.

Ring me -MS

Wednesday, 10 November 2010

Harry Potter Teaser trailer

So they wouldn't let me embed the video, so heres the link to it!..Harry Potter and the deathly hallows Teaser trailer . this film uses a completely different technique to those that I have researched before. The first half of the teaser, is a behind the scenes, look at the teaser, talking to the director, showing the film as it is being filmed.


However the cruical part in this teaser is the second half, is the idea we've had for the majority of our planning for a voice over explaining the story.

In this one. Harry asks a man what he knows about the Deathly Hallows, this mans voice runs over several of the following shots, as if explaining to the audience, the plot line of the film, while showing showing shots of action, to enhance the mans words, instead of just showing a single shot of him.

If we were clever we would keep on reffering back to this teaser, when creating ours, to produce an effective product, with similar teaser trailer ideas.

This trailer follows Vladimir Propp sequence of events theory. With Harry called in to action (Absentation), warned about the dangers of the quest (Interdiction)


kisses MS ;)

Sunday, 24 October 2010

Teaser trailer research







As I was thinking about other action/thriller films I remembered the Bourne trilogy. This is a very good example for us to look at as it includes similar scenes to the ones we were wanting to include.

They show the build up of tension very well. The storyline also follows the lines of trying to find someone urgently from the two different perspectives (Bourne and the government). I also like how in the second clip they start with Bourne warning the government to stay away which is similar to how we wanted to start our piece. There are a lot of shots of the government computers showing them tracking his movements which is something we could use aswell. The last clip also uses a heartbeat sound effect to create tension, this could be very effective within our piece as the main aim of our teaser I feel is to create tension.

PG

Tuesday, 12 October 2010

Drive Angry teaser trailer




OK so I found this trailer, not my taste. But it has good, similar aspects to what we kind of want to do its an action thriller, it manages to build up tension through out, it gives a hint of a story line and incorporates explosions, what my group seems to want to do.. which I dont think will look effective, it would be more realistic for us to suggest that an explosion has taken place like when they dont show someone getting punched, not actually showing a 'stage punch' but have before and after with a sound to represent a punch.. adds more effect than actually showing it.



MBE MS

the room mate teaser trailer



Another soo called teaser trailer but seems to fit more the conventions of a trailer, with the amount of actual footage used, it also seems to give a lot of the plot away, like you now know that the girls 'psycho' and stabs the people, so audiences will now know this will happen.
But it does use titles well, like using the tag lines to enhance the plot. Also the title of the film isnt just on a solid background, but instead add an effect/ animation to it, which I think what ever our film turns out to be we should make use of that, to show media skills.


My name: MS

The Smurfs 2011

So I've been finding it hard to find actual teaser trailers from recent films, alot of them seem to fit the criteria more of a trailer, rather than a teaser. So I have started looking at films coming out in 2011 and 2012, however these are even harder to find, as alot of them dont have teaser trailers out yet. However I have found one.. The Smurfs 2011.



A childhood tv programe, created into a film. The target audience is probablly higher than what a normal cartoon film would be, as it was shown more in the 1990s, I'm not even sure that its been on kids tv in recent years, so the younger generation wont of met the characters before. Getting back to the trailer, it shows little or no actual footage from the film such as the smurfs hanging on to a taxi, showing the name of the website, basically telling the audience to keep track of the film to go to this website ( I have noticed that teasers do like to encourage the audience to go to the website) it uses clever effects, such as making famous landmarks blue, the already sets out that the smurfs will get up to mischeif in the film. It also has it credits at the beginning, and when the film is out at the end what seems conventional of teasers, It also shows the audience what genre the film will be with the use of content.

ppM < MS

Saturday, 9 October 2010

2012 Teaser trailer



Very simple teaser trailer, with little sound, but uses the text to tell the story. Also unlike other teaser trailers it says 'google search 2012', which is odd that they dont give their own website out, but searching it, will allow the audience, to read up theories and myths of what will happen in 2012, the way in which people think the world will end, so its like saying do your own research.

I forgot to put a name her ebfore, so had to edit. MS

Thursday, 7 October 2010

Teaser-trailer research

I have noticed as I have been watching more teaser trailers that only certain genres are sticking to the conventions. These are:

Comedy - e.g Austin Powers, The Spy Who Shagged Me



Animation - e.g The Incredibles



Sci-Fi - e.g Jurassic Park



Horror - e.g Paranormal Activity 2



Adventure - e.g Lord of the Rings



However action/crime/thriller films tend to use footage they will use in the final film in the teaser. This is due to the fact their audience wants to see little clips of any explosions or fight scenes to tease them rather than the background behind it as much.

e.g Action - Mission Impossible



PG

Tuesday, 5 October 2010

Analysing a teaser trailer (Resident Evil:Afterlife)

First off id like to point out that this film is not the same genre as the Trailer we plan to do. then I'd like to point out how this is exactly how I envisioned our task right from the off.



From our initial brainstorming activities as a group i tried to express my idea but it did not turn out as well as I had perhaps hoped. but after seeing this film i was interested to see the teaser trailer and there we have it. A Different genre but perfectly modelled Version of my idea!
The beginning where the screen is black and there is a voice over this creates suspense which can hold the viewer throughout the entire duration of it. Which is interestingly ~37seconds, this is interesting because this is a standard time for a teaser trailer but on the other hand, lots of films teaser trailers do break this 'Barrier' of a time limit.

After this you have the main characters jumping through the window this is an action packed move and it further entices the viewer to continue watching.
This is relevant to our idea because the whole code of a bomb threat is the thriller effect of it and this being a Horror/thriller Movie we can analyse and take reference when doing our own work.

Aside from what the imagery that the teaser trailer shows, it also has the music. this sort of bellowing sound like thunder 'beneath' the other sounds. as well as the non-diagetic sounds that are put in to make the cuts seem more intense than they are perhaps in the final production.
This was also an idea that i put forward in the initial brainstorming meeting and me and Patrick Greenberg seemed to agree that the Non-Diagetic sounds would play a key part in our piece.

In addition to these things there is the blackouts between cuts. another idea i had toyed with but is used to great effect in this particular teaser trailer it makes them seem more fast passed and intense, which again leaves the viewer wanting more of these incredible visual stimulus's.

All of these things are then summed up after only 16 seconds of intense cinema and the audience is left for 14 seconds thinking about the film before moving on to the next teaser they are likely to see. Now, this is important because they don't want to give away too much of their film in the teaser trailer but they do want to put good bits of their production into it (or at least what they think will be in the final one). What you might notice is there is actually only 3 shots and 2 cuts in the teaser and the rest is titling and time to deliberate on what you just watched.

I think that now that the group has some time to see what my initial idea was even if it is a bad idea.

See my blog for a personal review of the movie after seeing it in 3d

CW


Monday, 4 October 2010

Researching film trailers

I have been looking at film trailers online and found a really good website which was well up to date with all new and upcoming releases (http://trailers.apple.com/#section=justadded&page=1). It also showed the film posters which may become helpful later on in our production when we have to make our own. This made it easier for me to pick out trailers that we could look at relative to the genre we are looking at. It also helps us consider contemporary films rather than older styles.

PG

Saturday, 2 October 2010

The Other Guys Teaser Trailer

 

Now this is my type of teaser trailer, saw it, laughed and then I went to watch it at the cinema.. Shows that teasers work. But is this a teaser, searching accross the world wide web, it seems like it is but it goes agaist the conventions of a teaser trailer, it shows a LOT of real footage, a lot of the action, the story line it introduce the characters, to be honest, most of the funny bits in the film were in that trailer, making it 2:29 of footage, but it seem this was the official teaser trailer.. which is completly different to that of the Up Trailer

However with some more research,  I found the Others guy motion poster..



Now to me this is more suited to the official teaser, at being a teaser, it doesn't give the story away, it gives minimal information away, introduces the main actors and shows the relationship between then and sets the genre to the audience.. Have the concepts of teaser trailers changed??

Legend MS

UP Teaser Trailer



OK this teaser trailer has worried us, It shows so Little, doesn't give away any clear story line, or introduce the characters, yet it fits the criteria of a teaser trailer.. We dont know how we could show off our skills with such minimal content. Unlike Toy story 3, There have been no prequels before this, Yet it is such a loved and popular film.
However I see this trailer as more of a Start to a film than a teaser trailer, although it does tease the audience in to wanting to know whats going on.. But for one thing it really has made us conscious of what a teaser trailer should be like..

Master MS & PG

Friday, 1 October 2010

Toy story 3 Teaser trailer research

Toy story 3D


Title: Toy Story 3
Release Date: 18 June 2010
Genre: Animation/Family
Cast: Tom Hanks, Tim Allen, John Ratzenberger, Joan Cusack, Michael Keaton
Director: Lee Unkrich
Writers: Michael Arndt
Studio: Walt Disney Pictures

 Obviously at out current level this type of teaser would be completely out of question, However Toy Story 3 uses a effective way to advertise the film as its a sequel of 2 previous popular films, the creators had no need to to introduce the characters, as they have already been established in the previous films, likewise they don't need to introduce the story line either. Instead our popular characters, creatively create the title of the film and its release date.
Its familiarity and mild humour, enables the audience to already be enticed with the story line whatever it be and  the emphasis on the films information is all the audience needs. However as our characters or a story line hasn't been established before, this may not be a suitable route for us to take if we want to tempt the audience...

Sir MS

Tuesday, 21 September 2010

Countdown Idea

During our group discussion today we considered the idea of having a bomb clock count down to build suspense throughout our teaser trailer. During the day I remembered previously watching a trailer which had relevance to this idea.



I especially liked the way they used fast shots and the constant sound of ticking in the background and feel we could include these techniques in our teaser-trailer. I feel we are unlikely to show the clock continuously but we may instead show quick reminders of it between our other shots.

PG

The Da Vinci Code- Teaser Trailer



This is an interesting and creative way of making a good teaser trailer- without showing a single shot from the film itself.

It starts as what seems the norm is with opening credits of companys involved... e.g. columbia, these commonly involve using dark backgrounds thus making it easier to merge into the next scene fluently.

It then merges into the footage, which lasts for about a minute, where it then it starts the information about the film what lasts for around 40 seconds, where the tag line of the film, name of the film, main actors, director until eventually at the end it reveals when the film will be released.

MS