I have noticed as I have been watching more teaser trailers that only certain genres are sticking to the conventions. These are:
Comedy - e.g Austin Powers, The Spy Who Shagged Me
Animation - e.g The Incredibles
Sci-Fi - e.g Jurassic Park
Horror - e.g Paranormal Activity 2
Adventure - e.g Lord of the Rings
However action/crime/thriller films tend to use footage they will use in the final film in the teaser. This is due to the fact their audience wants to see little clips of any explosions or fight scenes to tease them rather than the background behind it as much.
e.g Action - Mission Impossible
PG
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